which of the following is true of consumer magazines?

E. they offer companies a way of boosting membership in labor organizations. B. bleed page. D. Billboards B. special-interest farm publications. Solved 34. Which of the following is true of consumer - Chegg In this scenario, Lily is considered to be a(n): They are generally considered to have better reproductive quality than magazines. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. Which of the following is true of local display advertising? c. Airlines It is not as serious an issue for magazines as for radio or TV. The test can be used as part of the process of measuring effectiveness of each ad. D. Readership B. Permanence A. general business B. This could be done with the use of: A. B. trade magazine. D. They offer limited flexibility to advertisers. Which of the following statements is true of communications objectives? Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Which of the following is true of consumer magazines? Weekly newspapers usually do not cover national and world news. A. magazines that are targeted toward a particular area. A. daily newspapers (p. Which of the following is true of consumer markets? E. Inability to offer specialized services. C. subtracting the ancillary readership number from the total readership count. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. This is an example of _____ advertising. E. is known as split running. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? A. ink-jet binding A. C. Absence of consumer receptivity to ads In magazine advertising, this third page is referred to as a(n): E. Bimonthly. A. gatefolds. B. the geographic flexibility of magazines. D. overrun. Which of the following is an advantage of magazines as an advertising medium? D. freestanding inserts E. advertising through magazines is less expensive than through broadcast media. Which of the following statements about newspapers as an advertising media vehicle is true? This scenario depicts the use of _____. B. Generally, only sports and fitness magazines experience the problem of clutter. E. They are generally considered less effective than selective binding. . C. Thin penetration of households D. printacular. C. They are sold only through circulation. d. work with only that agent. D. split runs She saves every issue and often uses them as reference material. The company believes that the popularity and reputation of the magazine will enhance the image of its products. A. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a B. The company is using this as a test run to identify which ad offers greater receptivity. C. Professional The ability to generate a large number of ideas around a creative idea. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: BUAD471 Chapter 12 Flashcards | Quizlet James regularly borrows a magazine from Lily, who subscribes to it. A. ads provide additional information that may be of value in making a purchase decision. B. open Which of the following statements is true about the use of color in magazine advertising? D. Lower costs A. Advertisers generally attach greater value to primary in-home readers than pass-along readers. a. a printacular D. permanence Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Which of the following statements about the geographic selectivity offered by newspapers is true? The accounting records of Tuel Electronics show the following data. A. Which of the following is a primary advantage of magazines? National advertisers tend to avoid weekly newspapers because of: C. general business magazines. They are useful for reaching general consumers of services. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Newspapers are the second largest of all advertising media in terms of total dollar volume. B. pass-along subscriber. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. B. B. they are prohibited from advertising in the broadcast media. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Magazines are a highly specialized medium that reach specific target audiences. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Newspapers and magazines are referred to as high-involvement media. A. is no longer permissible due to the passage of recent anti-competition legislation. Target market Magazines that are published for special-interest groups are targeting: Geographic selectivity JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com C. They offer high market penetration and coverage. A. the cost efficiency of magazines. DigiSafe Inc. makes security systems for computer networks. A. bleed page. D. It cannot be applied to regional and local newspapers. (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong This ad is an example of a(n): Health Magazines. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Critics argue that printaculars: Velocity Inc. makes shoes for athletes. Which of the following statements about newspapers as an advertising media vehicle is true? _____ is the number of magazine copies distributed to original subscribers or purchasers. In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? C. Publication verification networks A. multisensory ads. C. selective binding. Marketing Communications Ch. 7-12 Flashcards | Quizlet Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. B. B. B. B. D. overruns False. Poor reproduction quality They reproduce images using mechanical printing. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. In this scenario, Pluto is using _____. D. stock card fold. D. They are printed on a weekly basis due to the large volume of news. D. classified A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. A. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. C. are not used enough to be considered a separate advertising category. B. A. bleed page. D. multiplying the readers per copy by the circulation of an average issue. Weekly D. a lack of geographic selectivity. They offer better reproductive quality than magazines. Which of the following statements about the geographic selectivity offered by newspapers is true? c. bleed pages Which of the following is likely to be true of the product class and the product? A. they are generally the only health care information providers. C. farm magazines are a hybrid of consumer and business magazines. A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. What behavior is encouraged by having a repatriation tax holiday? D. It is generally considered unsuitable for inexpensive consumer products. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. She sold the stock at$39.94 per share and paid a $39.95 sales commission. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. D. industrial In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ B. The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. Lutfen birini sein 30 0.35 20 O 5 D. They are also known as farm publications. E. Creative inflexibility. B. gatefold. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. Today, magazines are the primary source of entertainment apart from news and information. \quad\text{Current year-end}&32,311&\text{Net income:}\\ The magazine is placed in the waiting lounge along with several other men's health magazine. Selective binding and ink-jet imaging make it possible for magazines to offer: A. gatefold. The reach and frequency of magazine advertisements are higher than advertisements through other media. Department stores Which of the following best defines fluency? C. printaculars B. their high absolute cost. E. hinder the evaluation of the overall benefits of an advertising media. A. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. Ltfen birini sein: O only! D. their ability to provide or create a psychographic segregation. Low receptivity to advertising by readers High market share and good market potential. Which of the following is considered to be an advantage of newspapers as an advertising medium? D. Magazine blocks Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? C. magazines are high-involvement advertising medium. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? E. The publication must have a digital replica edition of magazines. E. special-audience newspapers. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. preferred position The Suave Teen is a Canadian publication that primarily targets high school teenagers. C. regional editions of general sports magazines. D. The problem of clutter is usually solved with split runs. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. Which of the following is true of magazine advertising? A. D. is the most popular method for obtaining greater reach. B. classifieds Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Selective binding C. primary reader. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Which of the following is true of consumer magazines? C. There has been a decline in magazine readership because magazines offer general . B. E. They generally cost lower than newspaper ads. E. sticker. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. D. a printacular _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. C. pass-along circulation rate scale. A. magazines specifically target consumers of tobacco products. O 1.33 of a hamburger per magazine. Which of the following statements about magazines as an advertising medium is true? E. Costs. a. content A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. This scenario is an illustration of: Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? A. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. D. High reach C. It has complicated the newspaper purchase and production process. Which of the following statements is true about newspaper supplements? E. Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising. D. magazines contain limited ads, thus advertising clutter is not an issue. A. D. newspaper supplement. C. Sunday E. It is not open to financial institutions such as banks and travel agencies. Chapter 10- Final Flashcards | Chegg.com Experts are tested by Chegg as specialists in their subject area. c. an insert In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. A. their limited pass-along readership. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. C. The publication must have 70 percent or more paid circulation. True or False? E. They are typically considered to be less cluttered than other print media. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. E. Print networks. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? They offer high market penetration and coverage. E. Niche. The company believes that the popularity and reputation of the magazine will enhance the image of its products. B. digital imaging. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? C. Cross-media binding A. ancillary reader. The cardboard replica was designed to pop-up when a reader opened that particular page. A. local zone. C. Gatefolding A. ancillary circulation rates. Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Chapter 5 Flashcards | Quizlet C. Color ads are considered better suited for attracting and holding attention. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. B. the size and space of the bleed pages. _____ are reruns of network shows that are bought by individual stations to broadcast. This is an example of a(n): printacular 17. A. digital imaging Chapter 12 Evaluation of Print Media Multiple Choice Questions E. behavioral. Total circulation D. Permanence Moreover, the Covid-19 outbreak made the world more conscious of health. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. B. E. regional newspaper. 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. Greater creative flexibility One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. D. regional editions of specialty magazines. D. lower selectivity. It offers lower consumer receptivity and engagement. The clutter problem for a magazine increases with more ad pages adding to its success. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. The brochures were subsequently handed over to the newspaper office and distributed accordingly. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. E. pass-along readership. D. secondary subscriber. Which of the following is not true of visuals within magazines? _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. Warm Weave is most likely to be using a(n) _____ scheduling method. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. Which of the following statements about newspapers as an advertising medium is true? e. They are generally considered unsuitable for reaching mass markets. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. During these months, the company specifically advertises its winter clothing line. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? Which of the following is true of magazine advertising in relation to the problem of clutter? D. reduce overall costs of newspaper advertising. Show how the company reported cash flows from financing activities during 2016 (the current year). MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? Which of the following is true of the "50 percent rule"? D. Industrial With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market.
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